This project is a perfect example of my favorite type of work, where I can blend minimalism, attractiveness, and accessibility of information seamlessly.
Client Brief
The client, an IT company with a broad range of expertise, requested a design for their online advertising campaign. The campaign was to highlight three specific areas:
- General (Software Development)
- Blockchain
- Logistics IT Solutions
Design Approach
For each focus area, we utilized simple, relatable visuals:
- General (Software Development): Represented by a laptop and a phone.
- Blockchain: Illustrated with abstract and transparent 3D designs.
- Logistics IT Solutions: Depicted using images of containers and trucks.
Execution
We developed three variations for each focus area, resulting in a total of nine unique designs.
The outcome is a cohesive set of ads that effectively convey the company’s expertise while maintaining a clean and appealing aesthetic.
