Case №1
Problem
ESKA Capital leasing company needed to develop images for advertising campaigns promoting leasing services. The main goal was to identify the key leasing benefits for five machinery categories: trucks, cars, electric vehicles, agricultural machinery, and construction machinery.
Solution
To improve visual perception and consider previous experience in advertising, it was decided to limit the number of displayed benefits to two. This allowed us to create an attractive and understandable advertising campaign. The client received 60 images (5 types of machinery, 4 image sizes).
Some of the results are shown below
Case №2
Problem
The goal was to design an attractive and easy-to-understand image design in three sizes for Meta social media and Google Ads. The design had to include five variants corresponding to different types of machinery financed by the company and reflect the key benefits of cooperation with it.
Result
As a result, I created three types of image designs for three different sizes intended for different advertising sources, as well as several color schemes. In total, the client received 91 images for the advertising campaign.
Some of the results are shown below
