The client asked me to design a Viber messaging campaign to finance the leasing of premium Lexus LX500D and LX600 cars. The advantage of this job was that the client did not limit me in the design direction and provided only the details I had to specify.
To increase the sense of premium, I selected a high-quality photograph of the car and used serif fonts in combination with geometric fonts. The design was composed with lightness and premiumity in mind. After the client’s approval, the design was refined with minimal edits.
