This is one of the first works on the way to cooperation with ESKA Capital. It so happened that the company relied on the SMM manager for social media design for a certain period of time, and there was no support from the designer. Considering the available SMM manager, I proposed to create templates that can be further used.
Leasing can often give the impression that it is difficult, bureaucratic, tedious, and just plain unpleasant. However, the company offers a digitalized and fast process of customer service. That is why the company’s positioning is quite modern.
Given this approach, I started by identifying categories of posts among the posts. According to them, I then analyzed competitors and looked for references.
There were no special requests from the client, but the client noted that he wanted to see the Instagram feed in corporate colors. Based on this, I created 5 different design variations for 5 areas: a post with actual machinery for sale, a news post, a post about services, and a congratulations post.
The client identified variations among the ones I had designed that he liked and asked me to combine them all in a similar style. After working on it, I came up with the following result:
